Explorer Cold Brew

Head of eCommerce Growth

Source: Lensa

The Head of e-Commerce is a critical member of the founding team and leadership of this fast-growing venture-backed company, where they will work closely with the CEO on building and growing a high-performing e-commerce operation at Explorer. We are looking for a passionate and energetic person obsessed with CPG e-commerce, who can fully lead phase 2 of our growth efforts on direct-to-consumer platform. The role straddles tech and marketing, as this person is both the architect of the technical platform and also leads the execution of digital marketing efforts. This person will have formative influence on Explorer s digital experience, across new customer acquisition product selection, order fulfillment, customer and subscriber engagement and loyalty. The right candidate for this role will be equally comfortable and capable of balancing tactical execution and strategic leadership within a fast- growing startup. Plus, they should have the ability to anticipate and prepare for rapid growth and be equally qualified to create a business channel from the ground up. This right candidate will have the ability to recruit and hire a strong team and scale into a leader at the company. WHAT YOU LL DO: * Direct the company's direct-to-consumer strategic direction, development, and future growth * Responsible for setting e-commerce KPIs and goals * Lead and manage the development of a platform infrastructure, including digital commerce site and apps * Develop and manage GTM (go-to-market) calendar; meet deliverables and deadlines to achieve strategic and financial goals * Develop SEO strategy including optimizing pages and conducting keyword research * Oversee digital marketing investment plan development and implementation, incorporating necessary and appropriate rationale and research * Oversee the tracking and delivering of results, analytics, and audience insights from digital investment * Develop online user experience strategy from conception to execution * Provide thought leadership in digital media buying, including first-to- market/future opportunities and innovation * Manage relationships with marketing and technology vendors * Oversee and grow a digital team, manage team structure and staffing levels, team culture, and growth and development WHAT WE RE LOOKING FOR: * Bachelor's degree * At least 4+ years of relevant experience in e-commerce (i.e. running the DTC business and/or as a cross-functional growth marketer), especially in scaling e-commerce brands * Masterful at owning and optimizing the growth stack including Shopify, subscription (ReCharge/Smartrr), email (Klaviyo), SMS (VoyageSMS), advertising platforms (Facebook Ads, Google Ads, TikTok Ads, et al.), analytics (Google Analytics), and more * Entrepreneurial Explorer spirit with emphasis on creative thin rapid execution, and passion for the product and business * Extensive experience in direct response marketing and multi-channel execution * Extensive experience in retention and lifecycle marketing with experience in subscription businesses * Experience in SEO, including optimizing copy and landing pages for search engine optimization and doing keyword research * Proven record of accomplishment growing e-commerce platforms * Outstanding project management skills with the ability to plan and coordinate workflow * Strong analytical skills * Highly collaborative and self-motivated * Excellent quantitative skills * Ability to interpret and analyze data to inform go-to-market strategies * Avid coffee drinker WHAT S IN IT FOR YOU? * Get to be a founding member of a very fast-growing and high profile venture-backed startup, with a leadership position that allows for both immediate execution on your vision and also team-building * Powerfully strong culture that is high-energy, flexible, and oriented towards everyone s happiness * A mission-driven approach to our business, with goals beyond offering our customers an incredible experience and product, including funding clean water projects worldwide * High degree autonomy and agency, with direct and tangible impact on the business daily * Team led by a highly supportive and inspiring CEO who is invested in you achieving your personal success and goals * Compensation structure that offers significant upside potential through bonus and equity * Adventure stipend and adventure days to support yo explorations, in whatever form they take! * Workout classes (and a company culture that encourages a healthy and active lifestyle) * Lots of delicious cold brew! Interested in this role? Apply on LinkedIn and send your resume and cover letter to . Show moreShow less

2 days ago

Brooklyn, Ny

Explorer Cold Brew

Full Time

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