Dentsu International

Senior Manager, Consumer Insights

Source: Lensa

The Senior Manager, Consumer Insights & Analysis will support and elevate research projects and audience analysis to uncover and understand consumer behavior, industry trends, and strategic opportunities.

A key player to the team, he/she will synthesize and interpret insights from social listening, online focus groups/interviews, digital behavior, and proprietary tools to craft recommendations to fuel media strategies for many of the top brands in the world, including LVMH, Kroger, 7-Eleven, and Discover.

The perfect candidate will be equal parts VISION and PRECISION, with aptitude for both qualitative and quantitative thinking.

Key responsibilities include:

  • Interpret the intersection of data, cultural trends and research to illuminate authentic human behaviors and needs
  • Weave observations and insights into compelling stories and strong, actionable recommendationsthat answer and propel client goals
  • Spearhead a comprehensive Audience Strategy to evolve existing audiences and identify newaudiences that will drive client growth
  • Develop net new innovative audience building solutions and approaches
  • Assess clients business needs and transform them into meaningful research recommendations
  • Independently execute large-scale audience insights and research projects from start to finish
  • Partner with Media team to plan and execute learning agendas
  • Leadquestionnaire development, sample and data analysis plans, screeners, discussion guides and allsubsequentreporting
  • Proactively partnerwith peers and clients to assess business needs and transform them into meaningful research strategies
  • Manage and grow a notable agency client

by Jobble


6 days ago



Los angeles, Ca

Dentsu International

Full Time

Apply at Uzoes
By registering, you are giving consent for uzoes to inform you of jobs by email according to your search. I declare that I have read and accept the Terms of Service , Privacy Policy and Cookies Policy of beBee Affinity Social Network SL

Related Jobs

  • https://dktn8eak9qti5.cloudfront.net/img/letters/G.png

    Senior Consumer Insights Manager

    Senior Consumer Insights Manager Apply Now Job Family Marketing City Santa Monica Region California Country United States Contract Type Posting Start Date 10-Jun-2021 (formerly known as The Proactiv C

    Galderma - Santa monica, Ca - Lensa

  • https://dktn8eak9qti5.cloudfront.net/img/letters/D.png

    Senior Manager, Consumer Insights

    ABOUT DSC: We disrupted the shaving industry in 2011 by delivering "F*cking Great Blades" at an awesome price, right to your door. From razors, we quickly grew into a men's self care brand

    Dollar Shave Club - Marina del rey, California - jooble

  • https://dktn8eak9qti5.cloudfront.net/img/letters/U.png

    Senior Manager, Consumer Insights

    ABOUT DSC:We disrupted the shaving industry in 2011 by delivering "F*cking Great Blades" at an awesome price, right to your door. From razors, we quickly grew into a men's self care brand offering ora

    Unilever - Marina del rey, Ca - Lensa

  • https://dktn8eak9qti5.cloudfront.net/img/letters/A.png

    Senior Manager, Consumer Insights (IHOP)

    Senior Manager, Consumer Insights (IHOP) Opportunity.Create.Publishing.ThirdPartyJobBoards.MoreInfoModal.Title Opportunity.OpportunityDetail.PostedLabel : June 11, 2021 Opportunit

    Applebee's Restaurants LLC. - Glendale, Ca - WhatJobs Premium