Aquent

Data Science Specialist

Source: Lensa

This Hoboken based Consumer Goods client is looking for an initial 10 month contract Data Scientist with a focus on Media/Marketing Analytics!

Cross between tech skills/marketing domain knowledge.

Looking for a strategic, collaborative, and highly analytical individual to work on media measurement and optimization projects for our Marketing Analytics team. The Marketing Analytics team is responsible for supporting the Marketing organization across a broad set of needs to help our marketers drive efficient customer acquisition and customer engagement/repeat purchase behavior.

The marketing organization is at the forefront of driving the brand's growth through customer acquisition and brand awareness, reaching prospective customers across a wide array of media channels (TV, Out of Home, Radio, Direct Mail, Search, Display, Social, Mobile, etc.). As our marketing strategies and tactics continue to evolve in scope and complexity, we are looking for a data science contractor to work on our marketing measurement program in order to continually assess and optimize the value of that outreach.

The ideal candidate will be an analytical problem solver who gets excited about working with data in all capacities and would prefer to take the pragmatic approach rather than the theoretical one.

To succeed, youll need strong independent thinking skills, coupled with the ability to lead the narrative on how to approach and solve key problems the business faces daily. While strong analytical acumen is a must, the ideal candidate must also be able to communicate data and insights to business users and package ideas/results into cohesive, strategic stories.

This role requires strong business acumen and the ability to get up to speed quickly on retail omni-channel dynamics. Your job will be to build marketing performance measurement model, design and run optimization/forecasting scenarios that facilitate decision making and allow a smart, savvy team of marketers to measure and optimize the coordinated power of their marketing and media efforts across key business goals.

The Data Science Contractor Will Be Responsible For:

Empowering the marketing organization to refine their strategies, make more efficient budget allocations, and maximize their return on investment by building multi-channel performance measurement solutions

Providing analytics support both in the planning stages of campaign development (targeting, customer behavior, performance benchmarking, etc.) and performance measurement/optimization stages

Connecting the dots across media channels, site behavior, and customer transactions to evaluate the effectiveness of marketing campaigns and surface actionable recommendations to improve future performance

Building statistical models to predict, analyze, and measure the impact of paid, owned, and earned media across digital and offline channels in order to drive marketing strategies at omni channels

Running optimization and forecasting scenarios to facilitate decision making process in terms of budget planning, gap analysis and incremental budget allocation.

Working with marketing product and tech teams to identify and prioritize ingestion of 3rd party data sets and create automated processes to transform data into reporting, insights, and intelligence that drive decisions

What youll need:

Multiple years of experience in a Data centric role with at least 2 years of full time experience with Data Analytics discipline

BA/BS Degree in Business, Economics, Statistics, Data Science or another quantitative field.

Statistical and econometric modeling expertise

Data ETL and processing experience

Data automation skills and experience

Experience and expertise on advanced analytic techniques such as machine learning, predictive modeling, logistic regression, cluster, and segmentation analysis.

Experience in advertising effectiveness analysis, marketing mix modeling, multi-touch attribution and ROI measurement

Working knowledge of media planning/buying and campaign management is a plus

Knowledge and experience in using multiple third-party media platforms, such as Google Ads, Facebook Ads Manager etc.

Dashboarding and data visualization experience

Excellent communication skill

Software/Tools exposure:

Big data tools Spark SQL, Hive, Airflow etc.

Cloud Technologies Google Cloud Platform service

Programming and coding languages: R, SQL, SAS, Python

Visualization tools Tableau, Looker or Power BI, Data Studio etc.


1 days ago



Hoboken, Nj

Aquent

Full Time

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